Fidelity Program: 10% Fidelity Discount and GOLD Status

The history of the Fidelity Discount: from 1996 to today

The fountain pen loyalty discount was born in 1996 with the Fidelity Discount, a recognition programme for regular customers of luxury pens. Over thirty years the programme has maintained its original function of setting aside 10% on every purchase, through frequent updates to the icon that distinguishes it.

The original 1996 icon was updated in 2010 and subsequently revised several more times until arriving at the current version. In the most modern version the Fidelity Discount has become automatic and more visible, with direct access from the button at the bottom right of every page and from the customer profile.

The Fidelity Programme offers a fountain pen loyalty discount through two mechanisms: the 10% Fidelity Discount for all customers, and GOLD status with a permanent discount for those who reach €1,000 in annual spending. Both benefits have annual validity and respond to different needs of those who purchase fountain pens and high-end accessories.

Fountain pen loyalty discount: how the 10% Fidelity Discount works

The Fidelity Programme awards a 10% fountain pen loyalty discount on the value of products purchased. The amount set aside is deducted from the cart total on the next order.

The Fidelity Discount is valid for one year from the date of the purchase that generated it. At the end of the year, any unused amount is reset to zero.

On every product page, the Fidelity Discount amount that is set aside with the purchase of that specific product is shown. This information allows you to calculate in advance how much credit you accumulate for the next order. The fountain pen loyalty discount is applied automatically at checkout.

GOLD status: permanent 10% discount on pens and accessories

Customers who reach €1,000 in purchases within a year obtain GOLD status. The status activates a permanent 10% discount on all products, applied directly to the prices shown in the catalogue.

GOLD status runs from the date of the order with which you reach or exceed the €1,000 threshold and is valid for one year. At expiry, the status is re-verified: if in the past twelve months the customer has maintained a purchase volume equal to or greater than €1,000, the status is reconfirmed for another year.

Loyalty programmes for luxury products such as fountain pens recognise the value of repeat purchases and reward the continuity of the relationship with the brand. The fountain pen loyalty discount with GOLD status represents the highest recognition for the most loyal customers.

Difference between Fidelity Discount and GOLD discount

Customers with GOLD status do not accumulate Fidelity Discount. The 10% discount is applied directly at the time of purchase, making the deferred setting-aside of the Fidelity Discount superfluous.

Customers without GOLD status accumulate 10% of every purchase through the Fidelity Discount and use it as credit for the next order, within one year of accrual. This fountain pen loyalty discount rewards the loyalty of customers who purchase regularly.

Where to check Fidelity Discount and progression towards GOLD status

Registered customers can check their Fidelity Discount balance and their progression towards GOLD status in two ways:

The Fidelity Programme button at the bottom right of every page opens a dedicated window showing the available Fidelity Discount balance, the progression towards €1,000 for GOLD status and the expiry dates.

The customer profile, accessible from the icon at the top right of every page, contains a dedicated section for the Fidelity Programme with the same information: Fidelity Discount balance, progression towards GOLD status and expiry dates.

Unregistered visitors can open the Fidelity Programme window to consult the Fidelity Discount accumulation rules and the benefits of GOLD status, but do not see personalised data.

To access the balance and progression it is necessary to register and log in. Personal data protection is guaranteed in accordance with current regulations.

Frequently asked questions about the Fidelity Programme

How do I check my Fidelity Discount and how much is left to reach GOLD status?

Log in to your customer account and click on the profile icon at the top right or on the Fidelity Programme button at the bottom right of any page on the site. Both sections show the available Fidelity Discount balance, the progression towards €1,000 for GOLD status and the expiry dates.

Can I see the Fidelity Programme without being registered?

All visitors can open the Fidelity Programme window and consult the Fidelity Discount accumulation rules and the benefits of GOLD status. Only registered and logged-in customers see their personal balance and the progression towards GOLD status, both in the Fidelity Programme window and in the customer profile.

I have questions about the Fidelity Programme — can I get assistance?

Our customer service team is at your disposal for any clarification about the Fidelity Programme. You can contact us by email at info@pens.it or through the contact form. We will reply within 24 hours to help you understand how the Fidelity Discount and GOLD status work.

How long does the 10% Fidelity Discount last?

12 months, starting from the date on which you make the purchase that generates the Fidelity Discount. Each purchase has its own one-year validity period.

How long does GOLD status last after obtaining it?

12 months, starting from the date of the order with which you reach or exceed the €1,000 threshold. The status remains active for one year from that date.

What happens to GOLD status after a year?

The status is verified automatically.
If in the past twelve months the purchase volume is equal to or greater than €1,000, the status is reconfirmed. Otherwise, the status lapses and the customer returns to accumulating the 10% Fidelity Discount.

Can Fidelity Discount and GOLD discount be combined on the same order?

No. Customers with GOLD status receive the 10% discount directly on prices and do not accumulate Fidelity Discount. The Fidelity Discount is reserved for customers who have not yet reached GOLD status.
The only case where this is possible is when a customer — who has just become Gold — purchases a product at the Gold price and still has an unused Fidelity Discount. In this case, naturally, they are combined.

Is unused Fidelity Discount lost?

Fidelity Discount not used within one year of the date of accrual is reset to zero. Each amount set aside has a twelve-month expiry from the date of the purchase that generated it.

When does the GOLD discount activate after reaching €1,000?

GOLD status and the 10% discount activate from the date of the order with which you reach or exceed €1,000. Subsequent purchases will immediately benefit from the discounted price shown in the catalogue.

How do I know if a product already has the GOLD discount applied?

Customers with active GOLD status see prices already discounted by 10% directly on the product pages and in the catalogue. The discount is permanent and automatic for the duration of the status.

How do I know how much Fidelity Discount I accumulate with a product?

On every product page, the Fidelity Discount amount that is set aside with the purchase of that product is shown. This information is visible to all visitors, registered or not.