Fidelity Program: 10% Fidelity Discount and GOLD Status
The history of Fidelity Discount: from 1996 to today
The fountain pen Fidelity Discount was born in 1996 with the Fidelity Discount, a recognition program for regular customers of luxury pens. Over the course of thirty years, the program has maintained its original purpose of setting aside 10% off every purchase, undergoing frequent updates to its distinguishing icon.
The original 1996 icon was updated in 2010 and subsequently revised several times until reaching the current version. In the most modern version, the Fidelity Discount has become automatic and more visible, with direct access from the button at the bottom right of every page and from the customer profile.
The Fidelity Program offers loyalty discounts on fountain pens through two mechanisms: a 10% Fidelity Discount for all customers, and GOLD status with a permanent discount for those who spend €1,000 annually.
Both benefits are valid for one year and meet the different needs of those who purchase high-end fountain pens and accessories.
Fountain pen loyalty discount: how the 10% Fidelity Discount works
The Fidelity Program offers a 10% Fidelity Discount on fountain pens purchased. The discounted amount is deducted from the cart price of your next order.
The Fidelity Discount is valid for one year from the date of purchase that generated it. After the year, any unused balance is reset to zero.
Each product page displays the Fidelity Discount amount that is accrued when you purchase that specific product. This information allows you to calculate in advance how much credit you'll accumulate for your next order. The fountain pen loyalty discount is automatically applied at checkout.
GOLD Status: Permanent 10% discount on pens and accessories
Customers who reach €1,000 in purchases within a year achieve GOLD status. This status activates a permanent 10% discount on all products, applied directly to the prices displayed in the catalog.
GOLD status begins on the date of the order that reaches or exceeds the €1,000 threshold and is valid for one year. Upon expiration, the status is re-verified: if the customer has maintained a purchase volume of €1,000 or more over the last twelve months, the status is reconfirmed for another year.
Loyalty programs for luxury products like fountain pens recognize the value of repeat purchases and reward a continuing relationship with the brand. The loyalty discount for fountain pens with GOLD status represents the ultimate reward for loyal customers.
Difference between Fidelity Discount and Gold Discount
Customers with GOLD status do not earn the Fidelity Discount. The 10% discount is applied directly at the time of purchase, eliminating the need to defer the Fidelity Discount.
Customers without GOLD status earn 10% of every purchase through the Fidelity Discount and use it as credit towards their next order within one year of its accrual. This fountain pen loyalty discount rewards the loyalty of customers who purchase regularly.
Where to view your Fidelity Discount and progression towards GOLD status
Registered customers can check their Fidelity Discount balance and progression towards GOLD status in two ways:
The Fidelity Program button at the bottom right of each page opens a dedicated window showing your available Fidelity Discount balance, your progression towards €1,000 for GOLD status, and the expiration dates.
The customer profile , accessible from the icon at the top right of each page, contains a section dedicated to the Fidelity Program with the same information: Fidelity Discount balance, progression towards GOLD status and deadlines.
Unregistered visitors can open the Fidelity Program window to view the Fidelity Discount accumulation rules and GOLD status benefits, but they will not see personalized data.
To access your balance and progression, you mustregister and log in. Personal data protection is guaranteed in accordance with current legislation.
Frequently Asked Questions about the Fidelity Program
How do I check my Fidelity Discount and how close I am to GOLD status?
Log in to your customer account and click on the profile icon in the top right or the Fidelity Program button in the bottom right of any page on the site. Both sections show your available Fidelity Discount balance, your progression towards €1,000 for GOLD status, and the expiration dates.
Can I view the Fidelity Program without registering?
All visitors can open the Fidelity Program window and view the Fidelity Discount accumulation rules and the benefits of GOLD status. Only registered and authenticated customers can view their personal balance and progression towards GOLD status, both in the Loyalty Program window and in their customer profile.
I have questions about the Fidelity Program. Can I get assistance?
Our customer service team is available to answer any questions you may have about the Fidelity Program. You can contact us by email at info@pens.it or via the contact form. We'll respond within 24 hours to help you understand how the Fidelity Discount and GOLD status work.
How long does the 10% Fidelity Discount last?
12 months, starting from the date of the purchase that generates the Fidelity Discount. Each purchase is valid for one year.
How long does GOLD status last once you achieve it?
12 months, starting from the date of the order that reaches or exceeds the €1,000 threshold. The status remains active for one year from that date.
What happens to GOLD status after one year?
The status is automatically checked.
If the purchase volume in the last twelve months is equal to or greater than €1,000, the status is reconfirmed. Otherwise, the status expires and the customer will once again earn the 10% Fidelity Discount.
Can the Fidelity Discount and the GOLD discount be combined on the same order?
No. Customers with GOLD status receive the 10% discount directly on prices and do not accumulate any Fidelity Discount. The Fidelity Discount is reserved for customers who have not yet achieved GOLD status.
The only time this is possible is when a customer—who recently became Gold—purchases a product at the Gold price and still has an unused Fidelity discount. In this case, the discounts are, of course, cumulative.
Will an unused Fidelity Discount be lost?
Any unused Fidelity Discount within one year of its accrual date will be forfeited. Any accumulated amount expires twelve months from the date of the purchase that generated it.
When does the GOLD discount activate after reaching €1000?
GOLD status and the 10% discount are activated from the date of the order with which you reach or exceed €1,000. Subsequent purchases will immediately benefit from the discounted price displayed in the catalog.
How do I know if a product already has the GOLD discount applied?
Customers with active GOLD status see prices already discounted by 10% directly on the product pages and in the catalog. The discount is permanent and automatic for the entire duration of the status.
How do I know how much Fidelity Discount I can earn with a product?
Each product page displays the Fidelity Discount amount that is applied when you purchase that product. This information is visible to all visitors, whether registered or not.
